Dixons South-East Europe S.A.

Corporate

Kotsovolos is the leading electrical retailer in Greece. Dixons Retail acquired a 15% stake in the company in April 2000 and became the majority owner in September 2004.

Kotsovolos began as a single store in Athens in 1950. Today it trades from 82 stores, with more than 700,000 square metres of selling space and 2,000 employees.

Kotsovolos has grown strongly in recent years to be the clear market leader in Greece. Since September 2004, Dixons Retail owns a majority stake in Kotsovolos.

Southern Europe sales for 2008/09 were GBP 1,405.4 million (Electro World in Greece and Turkey, Kotsovolos in Greece, UniEuro with PC City implants in Italy and PC City in Spain).

To visit Kotsovolos on-line, please click here: www.kotsovolos.gr.

About Dixons Retail plc Group
Dixons Retail plc is one of Europe's leading specialist electrical retailing group. We trade through 1,200 stores and on-line stores, spanning 28 countries and employing over 40,000 people.

Our values
Underpinning Dixons Retail's Core Purpose -- Bringing Life To Technology -- are core values, which have been developed for our customers and for our colleagues.

We promote values that represent our customers' experience when they come to our stores, shop online with us, are visited by one of our engineers, book our home delivery service, or contact us for support. We aspire to have our customers know and say the following about us:

• They're interested in working out what's right for me
• It's an exciting place to be and easy to shop
• I can get what I want when I want it
• The prices are good
• They make things work and keep them working
• They deal with queries/complaints brilliantly

For our colleagues, we believe there are four core values that constitute who we are, as individuals and as a team:

• We love to make our customers happy
• We know our stuff
• We love to work here
• We deliver